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How the AAWA works for YOU

Many people ask us how the AAWA Free Wedding Planning Program works.

We think it’s pretty simple!  Here are the basics you need to know:

  1. Our program works for weddings (obviously), but it's not just for weddings!

    • Proms, Anniversaries, Sweet 16s, and any other type of event are also eligible for our program benefits. 

  2. Our program offers free planning assistance, and the opportunity to qualify for wedding upgrades and discounts.

  3. Our free discount program works for you no matter where you choose to hold your event.

    • You don’t need to use one our venues to qualify for upgrades or discounts... but you will save more if you do! 

  4. The wedding pros that we allow to join the AAWA must be high quality pros that we trust.

    • So you know that all our pre-screened members have a proven track record of reliability and excellence.

  5. We won't make you jump through hoops to qualify for your upgrades and discounts.

    • Simply register, book five (or more!) AAWA pros for anything wedding related, then contact our office to confirm.

What Counts?


To put it simply, everything related to your event counts toward your 5 pros. 

Some things are obvious: your venue, entertainment, photography, officiant, flowers, invitations, favors, dessert. Less obvious are those things you might need for your wedding shower, rehearsal dinner, bachelor(ette) events, honeymoon, etc.  And then there are some scenarios, you may not even think of!


These are all real life examples from some of our past couples: 

  1. A bride and groom from out of the area were planning a destination wedding in the Adirondacks and needed a hotel room so they could come up for a weekend to meet with their vendors (that counts!)

  2. Another couple used one AAWA cake baker for their wedding shower and a second baker for their wedding cake (that’s 2 pros right there!)

  3. We even had a couple who held their Jack & Jill party weekend in Saratoga and booked one of our hotels for overnight rooms, one of our restaurants for dinner, and hired one of our limo companies to chauffeur them around all night (that was 3 total vendors alone!)

What is the Benefit?

So why should you register for our program? Easy enough to explain but understand these basics first:  

There are venues that provide a facility and food (we call them resorts or houses). That’s one vendor. 

Alternately, there are venues that do not provide food, so you would bring in an outside caterer. That’s two vendors. 

For both venues and caterers, your benefit (if qualified), is a 5% pre-tax upgrade or discount (depending on what the pro and you agree on). For all other member professionals, your benefit is a 10% upgrade or discount.*

All pros generally only count one time, unless they allow you to count them more than once. One example of this would be a bridal salon that you buy your gown from, and also rent tuxes from… that would only count as one pro, unless the salon allows you to count it twice. 


* some exceptions apply, such as third party vendors like travel agents/honeymoons 

What is the Catch?

We all know the old saying “You don’t get anything for free,” so you may be wondering what’s the catch? 

Well... there isn't one! And here's why: All of our wedding pro members are vetted, so they know that they can count on each other from start to finish to give you the perfect wedding day. From our professionals' standpoint, having multiple AAWA members working at your event makes it guaranteed to run smoother, which is why they are happy to give you a discount or upgrade if you book a minimum of five vendors who are a part of the AAWA Free Planning Program.

Wrapping Up...

One important thing for you to remember, is that you must contact us for your AAWA discount letter no less than 30 days before your wedding date, otherwise we cannot issue your letter. We usually suggest that as soon as you book your 5th pro, contact us! Then, as you continue to book more AAWA pros, we can simply add them to your letter and ensure that you don’t miss out on your savings. 

And as an added bonus for all our qualifying couples, we will also gift you a 'lifetime discount card' which gives you savings with all applicable AAWA pros… forever! 


How cool is that???


Ready to get started? Click the link below!

Simplify your wedding planning process, and stretch your budget with the AAWA Free Planning Assistance Program.

Booking just five trusted AAWA professionals qualifies you to receive exclusive upgrades or discounts for your wedding.

Free Wedding Planning!